Ad-ding value to hands-on learning experience

Ho (third from right) presenting a prize to journalism student Gisele Soo, who won a short video competition under the ‘Sip, Slurp, Ahhh’ theme, which was part of the Ad.U promotional campaign. With him are QIU vice-chancellor Prof Datuk Dr Raman Narayanasamy (second from right), Goh (second from left) and QIU registrar Muhammad MG Omar (far right).

QUEST International University Perak (QIU) launched a student-run advertising agency set to redefine hands-on education in the communications field.

Run entirely by QIU’s Communication students, the Ad.U agency will provide a broad range of marketing communication services for print, broadcast and social media to businesses across Malaysia.