Rolling out adorable collectibles


Yap showing off the Disney Tsum Tsum Roly Eggy collectibles.

BE prepared to go gaga over the Disney Tsum Tsum roly eggy, brought in exclusively by Tesco Malaysia.

The collectibles feature popular Disney characters Mickey Mouse and Donald Duck; Winnie the Pooh and Tigger; Woody, Buzz Lightyear and Alien from the Toy Story movies; Elsa, Anna and Olaf (Frozen); Sully and Mike (Monsters Inc); Joy and Sadness (Inside Out); Belle (Beauty and the Beast) and Stitch (Lilo and Stitch).

Irresistible to not just children but people of all ages, the 16 roly eggies also feature mini stationery such as pens, crayons, highlighters, erasers and pencil sharpeners within the wobbly oval figurines.

“This is another Tesco Clubcard exclusive programme that we launched to bring excitement and give value to our loyal customers.

“Every year, we create a collectibles programme to offer something unique and special for kids and adults alike.

“We like to go with what is popular at that point in time. For instance, it was Marvel’s stampers last year and this year’s Disney Tsum Tsum is in line with all the upcoming Disney movies such as Frozen 2 and Inside Out 2,” said Tesco Malaysia customer director Vivian Yap.

Yap added that Tesco customers’ preference was of utmost importance when coming up with the collectibles.

“We gather a group of parents and children and introduce them to different proposed items by our partners and they will vote for the most preferred,” said Yap, adding that the quality and safety of materials also mattered when it came to items for children.

The Disney Tsum Tsum roly eggy collectibles are available for redemption for Tesco Clubcard members at all Tesco stores until Nov 13.

Customers can collect one sticker for every RM30 purchase at any Tesco store and its online shopping platform Grocery Home Shopping. For every six stamps collected, customers will then be able to purchase one random Disney Tsum Tsum roly eggy at RM5 each.

Apart from that, customers will also get extra stamps upon purchasing any of the 400 plus participating products to fast-track their sticker collection for redemption.

Among the participating brands are Milo, Lipton, Energizer, Pocky, Nivea, Maggi, Nescafe, Belvita, CocaCola, Pringles, Mission, Nicola as well as Tesco’s own house brands.

Those who spend more than RM30 on the Boost e-wallet starting middle of this month will get an extra stamp.

Customers can also collect stamps via the Tesco Collectibles app which is available via Google Play and the App Store.

“Often we hear of customers losing their physical stamps or saying they didn’t receive the stamps from our cashiers upon payment.

“Now their stamps are safe and sound in the app without having to worry about keeping the physical ones,” said Yap, adding that this was also the first time they were having the stamp collection on an app.

Tesco Clubcard was first introduced in 2008 to reward loyal customers with points that can be converted to cash vouchers.

There is no expiry date for Clubcard points that are not converted into cash vouchers; however non-active accounts over a period of two years will be auto-deleted from the system.

In 2015, Tesco Clubcard Malaysia mobile app was launched to allow customers to check their points faster on their mobile phones.

“As we believe digital is the way forward and as our customers become more tech-savvy, we want to provide them with a platform that they are comfortable with.

“With that, we launched our online membership in February early this year,” said Yap, adding that a physical card would cost RM10 while renewal is RM8 and e-membership was free.

“As of August, we have 1.2 million active Clubcard members and for financial year ended February 2019, we have invested RM20mil of savings for customers in terms of vouchers.

“We are expecting that amount to increase to RM25mil for the financial year ending February 2020,” said Yap.
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