Spectrum of new chapters

Sum (sixth from left), Teo (on Sum

OVER the past 40 years, Pelangi Publishing Group (PPG) as one of the pioneer publishing and printing houses in Malaysia, has been developing educational materials to support teaching and learning.

PPG hosted its 40th anniversary gala dinner at the Putrajaya International Convention Centre, with Deputy Education Minister Teo Nie Ching as guest of honour.

“We are excited to celebrate this milestone and extend our thanks to the employees, business partners, writers, editors, booksellers, shareholders and consumers who have been instrumental in helping the company become a part of the literary culture over the last 40 years,” said PPG executive chairman and group managing director Datuk Samuel Sum Kown Cheek.

“Our goal today is to fully commit and invest in education so we can move towards improving the future of the children in Asean countries. We will continue to entertain, educate and inspire generations of readers for centuries to come.”

Earlier this year, PPG created the Pelangi Kindergarten Club (PKC) Loyalty Programme. PKC members comprise kindergartens, kindergarten operators and teachers, as well as parents.

Their main objective is to support kindergartens in organising outdoor activities, field visits and enhance their image and marketability.

In conjunction with PPG’s 40th anniversary, PKC mobile apps will be launched to enhance the interaction with and among PKC members.

To further strengthen the collaborations between PPG and PKC business partners in providing children with fun and educational activities, there was a memorandum of agreement signing ceremony with Unitar, Sunway Group, Jordan and Massimo, witnessed by Negri Sembilan exco member Teo Kok Seong.

PPG has also developed and launched the digital learning companion “i-Leap” to keep abreast with the 21st century classroom.

Furthermore, in light of the Education Ministry’s #Malaysia Membaca campaign, PPG through its CSR initiative has donated more than RM40,000 worth of books to 40 Orang Asli schools.

PPG deputy managing director Sum Lih Kang said, “It is important that we improve lives through meaningful ways. As we celebrate our 40th anniversary, it was only fitting that we marked this milestone by uplifting and empowering the communities around us.”

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