Retail chain opens online stores on e-platform

  • Metro News
  • Wednesday, 23 Jan 2019

(From left) Tan, Cynthia and Aaron showing the Shopee app along with the Sunshine Online and iloveasap stores which allow one to shop for products with just a few taps of a screen.

RETAIL chain Sunshine and its in-house fashion label a.s.a.p have launched stores on leading Southeast Asian e-commerce platform Shopee.

This allows one to buy groceries or shop for clothing from the comfort of home, while enjoying convenient delivery and exciting promotions.

Sunshine has six outlets across Penang, five on the island and one on the mainland.

It launched its own webstore, Sunshine Online, in 2015. But its presence on Shopee Malaysia will see it reaching a further 16 million users.

Sunshine’s Shopee store, also called Sunshine Online, will kick off with 1,500 products ranging from canned and packed food to organic consumer goods and household supplies.

Sunshine Wholesale Mart Sdn Bhd chief executive officer Cynthia Hwang attributed the collaboration to Shopee’s prominence.

“With one of the largest customer bases in Malaysia, Shopee will be able to bring Sunshine to everyone’s doorstep.

“It allows our customers, especially those out of Penang, to enjoy services and deals which they might not find elsewhere.”

Sunshine Online manager Aaron Hwang said that for example, someone in the Klang Valley can now buy Penang-made soya sauce.

The Sunshine - Shopee partnership was launched with a fashion show featuring chic apparel by a.s.a.p, Studio 365 and Bff.

Held at Sunshine Square, it saw models parading in casual yet trendy pieces. These outfits are also available on a.s.a.p’s official store on Shopee, called iloveasap.

To mark the launch, users enjoy 40% off all normal-priced items until Feb 28.

Shopee Malaysia category manager Tan Ming Kit said the launch was in keeping with its pledge to empower and grow local corporations.

Shopee also has a Kongsi Fa Cai campaign ongoing until Feb 6. It features an 88% daily cashback, 88,888 mystery boxes, and the popular Shopee Shocking Sale with products from as low as RM0.88.

There is also the Shopee Shake and Shopee CNY Live Quiz where users stand to win attractive prizes and Shopee coins.

To check out Sunshine Online and iloveasap, visit and respectively.

Additionally, users who visit the Sunshine Online store on Shopee before Feb 7 can also enjoy RM5 off by claiming the voucher with the code SUNSCNY19.

Article type: metered
User Type: anonymous web
User Status:
Campaign ID: 1
Cxense type: free
User access status: 3

News , Northern Region , bureaus


Did you find this article insightful?


Across the site