THE RHB Foundation was established in 2015 to drive RHB Banking Group’s community engagement initiatives with the underprivileged.
The foundation focuses on four pillars with the first being “Nurturing Future Generations” (NFG) to develop the intellectual potential of children and youth.
To demonstrate RHB’s commitment, the foundation has introduced two educational initiatives under the NFG pillar, RHB X-Cel and RHB MoneyMaster.
RHB X-Cel is aimed at helping deserving Form 4 and 5 students achieve academic excellence through study aids and tuition classes, as well as educational workshops, motivational sessions and field trips as they prepare for the Sijil Pelajaran Malaysia (SPM) examination.
Introduced in July this year, over 800 students from 18 schools across the country have been selected to be part of this programme and RHB X-Cel is expected to impact 1,000 students annually.
“We hope this programme will help students excel in their studies and open doors to more opportunities and a brighter future,” said foundation chairman and RHB Banking Group group managing director Datuk Khairussaleh Ramli at the launch at RHB Complex Bangi.
A three-day SPM Readiness Workshop was held for more than 160 Form 5 students fromseven schools in the Klang Valley and Selangor. The workshop was part of RHB X-Cel, and will also be held in other participating states.
Khairussaleh said RHB recognised the importance of investing in children and youths.
“As a bank, it is our responsibility to inculcate sound financial management skills in them,” he added.
RHB MoneyMaster is a financial literacy programme for secondary school and university students to educate them on topics like managing finances, cultivating a healthy savings habit and investment.
“The programme has reached out to more than 9,000 students from 43 schools across Malaysia this year.
“Next year, we hope to reach more than 16,000 students nationwide,” said Khairussaleh, adding that the foundation has allocated up to RM3mil to drive both initiatives over the next two years.
The event was launched by Selangor Mentri Besar Amirudin Shari, who commended the foundation for recognising the needs of future generations, particularly children from the B40 background.
“The two programmes could help give children a chance to excel academically and be financially literate.”
Apart from NFG, the second, third and fourth pillars consist of Health and Wellness, Arts and Cultural Heritage and Community Well-Being respectively.
Among the efforts made in promoting healthy living are the Lekas Highway Ride to encourage cycling, and creating awareness of diabetes.
To promote and preserve Malaysia’s arts and cultural heritage, the third pillar fuels the local art scene and nurtures talents by providing an avenue for emerging artists to showcase their artworks at art galleries.
“Through the ‘Art with Heart’ exhibition, we will invite our customers, business partners and art lovers to view the paintings.
“The artists will not only gain a wider customer base but can also sell their artworks, a certain percentage of which will go to charity,” said Khairussaleh.
The fourth pillar provides relief efforts during disasters and emergencies like floods and earthquakes as well as financial aid and other forms of assistance to charitable bodies and homes in need.
One of the initiatives is the annual RHB Touch Hearts where employees of the bank embark on humanitarian projects to enrich the community, raising funds as well as helping out the underprivileged in education, environment, infrastructure as well as health and wellness.
RHB has pledged to allocate about RM10mil yearly for the group’s corporate social responsibility (CSR) efforts.
“What we want to do is to differentiate ourselves in our CSR and mobilise our own people to go out and give back to the community.
“We are in the financial services, so we believe that we have been playing a big role in trying to support economic growth, and part of that is also to give back to the community.
“That is very much in line with our tagline of ‘Together We Progress’,” Khairussaleh emphasised.
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