CULTURED milk drink brand Calpis is welcoming actor Shaheizy Sam to its “Goodness, It’s in Our Culture” campaign, which promotes the benefits of fibre.
Shaheizy will be joining fellow celebrity and brand ambassador Siti Nordiana.
Speaking about the talented father of one who is also well-known for his quirky spirit, Etika Sdn Bhd marketing vice-president Santharuban T. Sundaram said, “We are pleased to have Shaheizy Sam on board because his versatility, active lifestyle and zest for life accurately reflects the Calpis brand.
“Calpis helps consumers feel good from the inside out by improving their digestive system and enabling them to live healthier lives.”
Shaheizy expressed his joy at being chosen as Calpis brand ambassador: “I am thrilled to be a part of this campaign because it fits my lifestyle perfectly.
“Calpis Fibre is filled with goodness that not only tastes amazing but helps keep my digestive system in good shape.
“Better digestion makes me radiate joy and positivity, leaving me feeling lighter and healthier.”
In addition to unveiling Shaheizy as one of the faces for “Goodness, It’s in Our Culture”, the campaign also aims to tell Calpis’ “99 Years of Care for Your Digestive Health”, a story which began in 1904, when brand founder Kaiun Mishima went on a business trip to Inner Mongolia.
Intrigued by how the local folk drank cultured milk to keep their gut healthy and the drink’s delicious taste and healthy properties, Mishima returned to Japan to develop a cultured milk drink that would improve people’s digestive system. In 1919, Calpis was born.
So, for 99 years, Calpis has been serving its consumers a health drink that cares for digestive health. The brand has introduced numerous variants including Fibre Original, Fibre Orange, Mango, Grape and Strawberry. They are available in 350ml and 1L bottles.
Calpis is currently running a weekly contest where fans can stand a chance to win cash prizes.
All contestants need to do is follow the instructions on a GIF post on Calpis Malaysia’s Facebook page, where they will be required to upload a screenshot in the comments section of the particular Facebook post and answer the question with the hashtags #calpis#calpisfibre.
There will be 40 winners in total with each standing a chance to win RM100 in cash, a carton of Calpis Fibre Original 350ml or Calpis Fibre Orange 350ml as well as a carton of Oreo Thins Tiramisu 95gm or Oreo Thins Vanilla Delight 95gm.
The contest ends on April 22.
For details, visit www.etikaholdings.com
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