KUCHING: tHe Spring Shopping Mall has dedicated its annual Mid-Autumn Festival this year to promote childhood cancer awareness.
The campaign, in collaboration with the Sarawak Children’s Cancer Society (SCCS) from Sept 22 to Oct 4, will see each operator at its Mooncake Bazaar donating RM1 in proceeds for every mooncake sold.
Throughout the duration of the campaign held in light of the September childhood cancer awareness month, SCCS also organised a Gold Ribbon Week event, whereby shoppers can purchase a gold ribbon pin at RM10 each from their booth.
Proceeds will go directly to providing support and services for childhood cancer patients and their families.
“tHeSpring has decided to collaborate with SCCS this Mid-Autumn Festival to educate the people and empower them to speak about this illness openly and to find out how they can help and make a difference in the lives of these children and their families afflicted by cancer,” tHeSpring Management Services general manager Christine Ling said at the campaign launch here.
The Mid-Autumn Festival and children’s cancer awareness campaign, themed “Together, We Care”, educate shoppers on the role of SCCS in helping patients as well as how the public can help make a difference by volunteering their time and skills, organising recreational activities or joining SCCS monthly donation programme.
The mall has taken a light approach to highlight the impact of cancer on young people and their family by making learning fun and interactive for the shoppers.
At the entrance of the Mooncake Bazaar are two floor standees, where one can find out more about SCCS and the children by scanning the images after downloading the app “Blippar”.
SCCS advisor Puan Sri Lorna Enan Muloon lauded the campaign, where everybody can come together as a family, group, a community and make a positive difference and impact in the lives of patients.
“Childhood cancer is a rare disease, with 100 in a million children being diagnosed. It is listed as Malaysia’s top 10 killer diseases.
“Last year, 73 new cases were diagnosed in Sarawak alone.
“Though the causes of many childhood cancer remain unknown, we hope through the education of the signs and symptoms of childhood cancer, these cases can be diagnosed earlier,” she said.
Shoppers can show their support by writing notes of encouragement and place them on the “Wall of Hope” that would be on display throughout the campaign. Shoppers can snap a photo with the giant gold ribbon and share them on Instagram with hashtags #thespringkch and #helpkidsfightcancer
In addition, Sarawak Energy Bhd has come aboard the campaign by sponsoring a helium balloon with a gold ribbon, floating at the mall’s premier car park as an evocative way to capture attention of the public.
tHeSpring has arranged various events and activities to keep shoppers and visitors entertained during festivals such as Snowskin Mooncake making workshop, mooncake toss challenge, Dragon’s Beard
Candy giveaway including a hidden gem lantern redemption programme.
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