Overcoming challenges in tourism in 2025


By LEESAN

Kunming's puer tea plantations are worth checking out as they are away from the overcrowded bustling places. — Photos: LEESAN

Between 2023 and 2024, if an independent travel agency failed to have business growth or cover its operational losses during the coronavirus pandemic, then it probably missed the golden opportunity for a turnaround, as the post-pandemic tourism industry has flourished tremendously, especially for some destinations.

Take Japan, for instance. The country saw an unexpected strong rebound in its inbound sector with over 35 million tourist arrivals, outpacing its pre-pandemic best of 31.88 million in 2019.

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