Tourism slogans from around the world that hit the mark

A screenshot of Tourism Malaysia's award-winning video titled 'Truly Wondrous, Nature & Rainforest', featuring the country's everlasting slogan, 'Malaysia Truly Asia'.

Outside Uganda’s international airport there is a massive billboard that reads: “Welcome to Uganda – the pearl of Africa”. I was wondering what this “pearl” was all about. Does it mean that none of the other 53 countries on the African continent is qualified to be called a “pearl”?

I couldn’t seem to find the answer but I then started to think about the chimpanzees and gorillas found in the East African nation. Undoubtedly, the Ugandan authorities’ efforts in conserving these rare and critically endangered primate species deserve our praise.