Survey shows popularity of 'snow holidays' among travellers in Asia Pacific

Japan is a popular snow holiday destination, as selected by 40% of respondents. — OLIVER DICKERSON/Unsplash

Hailing from a country that’s tropical, where natural snowfall isn’t a typical occurrence, it comes as no surprise that Malaysians enjoy going on “snow holidays” in colder countries.

Malaysia was among seven Asia Pacific (APAC) markets, which also included China Mainland, Japan, Singapore, South Korea, Hong Kong and Taiwan, that were recently studied by Club Med about their travel motivation for snow holidays.