UNWTO launches new campaign to drive visits to lesser-known places

According to the survey, 79% of the Malaysians respondents prefer travelling to familiar, rather than new, destinations. – SADIE TEPER/Unsplash

Recognising that travelling presents the opportunity to not only unwind but also gain new knowledge and experiences, the United Nations World Tourism Organisation (UNWTO) has introduced its new universal pledge: Tourism Opens Minds.

With the aim of bridging cultures and forging human connections, the global initiative was launched at the World Tourism Day (WTD) 2023 conference held recently in Riyadh, Saudi Arabia.