World Tourism Day is celebrated on Sept 27 every year. This year’s theme, “Tourism And Green Investments”, focuses on the need to align tourism objectives with climate initiatives. It also highlights the need for more investments that are better-targeted, for the future and further development of the tourism industry.
The good news is that most of today’s modern travellers are on board with the sustainability initiatives put forward by the travel and hospitality sectors, with some even making it a priority when booking or planning holidays. Destinations therefore need to come up with innovative sustainable tourism programmes and experiences not just to attract more travellers, but to ensure the continued availability of resources for years to come.
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