Time for an upgrade in Sabah, which has the potential to be a top destination

Customers checking out the goods sold at the Filipino Market in Kota Kinabalu,Sabah. — ZHAFARAN NASIB/The Star

If you were to go to Kota Kinabalu, Sabah these days, you would probably see plenty of foreign tourists moving about the streets in the city. Usually scantily dressed, they are enjoying the glorious tropical sun and humidity.

The Sabah travel industry has been waiting to get this kind of tourist vibe, which had been missing because of Covid-19. I have told each and every one of my Sabah friends to treasure and appreciate the fact that they are getting a healthy number of tourist arrivals.