Malaysia is looking to tap the growing self-drive tourism market among Thai travellers, particularly big-spending automotive enthusiasts, as it seeks to encourage longer stays, multi-destination travels, and greater tourism spending.
Malaysia’s Consul General in Songkhla, Thailand Ahmad Fahmi Ahmad Sarkawi said supercar enthusiasts represent a niche and potentially lucrative segment of the tourism market, given their readiness to spare no expense when it comes to accommodation, dining, shopping, leisure, and other tourism-related activities and services.
