Beverly Hills residents reject ultra-luxury hotel project

Some local residents think that a Cheval Blanc Hotel on Rodeo Drive would increase traffic congestion in the area and beyond. — Photos: AFP

In Beverly Hills, California, Rodeo Drive’s storefront windows display some of the world’s most expensive labels: Gucci handbags, Prada slingback pumps, Chanel perfumes.

It would seem like the perfect location for Bernard Arnault’s exclusive Cheval Blanc hotel. But a majority of voters in Beverly Hills recently disagreed.