Paris wants to get tourists onto bikes and away from major sights

There is almost never a long queue to get into the Louvre in Paris these days. — AFP

Paris, bristling with the bustling crowds of tourists around the Eiffel Tower and Louvre after the pandemic all but emptied the city of foreign holidaymakers, is now trying to get tourists onto bicycles and onto the road less travelled.

The French city’s new “discovery tourism” campaign is designed to lead guests to more hidden attractions, shops and landmarks and at the same time relieve overcrowded districts like Montmartre and Marais, the tourism office in Paris announced in June.