Melaka eyes 5.6 million tourists through campaign

The Melaka Zoo is one of the popular attractions in the state. — R.S.N. MURALI/The Star

The Visit Melaka 4.0 campaign is expected to attract up to 5.6 million tourists, thus accelerating the recovery of the domestic tourism sector in the state.

According to Bernama, Chief Minister Datuk Seri Sulaiman Md Ali said that it was a realistic target as the campaign would involve 33 tourist spots in Melaka compared with 24 locations in the previous campaign.

It will be held until Dec 31 and offers up plenty of attractive promotions and discounts of up to 57% to visitors, both local and from out of state.

At the campaign launch in Melaka earlier this week, Sulaiman also noted that a total of 58,465 tourism packages were sold through the previous Visit Melaka 2.0 campaign with a total earnings of RM459,948.

Due to the encouraging response, the Visit Melaka 3.0 campaign was held again last year; it recorded a total earnings of more than RM1.73 million involving 92,870 tourism packages.

“I was also informed that as of December 2021, we managed to draw more than 2.67 million tourists to Melaka.

“To strengthen the domestic tourism sector, we are re-launching this campaign by adding locations such as Air Panas Jasin, Melaka Crocodile and Recreational Park, Hang Tuah Museum and Melaka Zoo,” Sulaiman said.

Meanwhile, State Tourism, Heritage and Culture exco Datuk Muhammad Jailani Khamis shared at the launch that the state had surpassed its target of one million tourist arrivals in 2021 when 1.7 million tourists visited last year.

“This is very important and indirectly shows that the tourism sector is set to bounce back with an aggressive sales pitch,” he said.

Jailani added that another tourism package for Malaysians will be launched soon.