100 Reasons To Miss Hong Kong

Food tops the list and since we can’t go there, Hong Kong is coming here.

Well-known for our love of food and the exploration of culinary delights from all corners of the world, Malaysians are now in for treat as the Hong Kong Tourism Board (HKTB) is bringing Hong Kong to you!

Mmm … Hong Kong egg tarts.Mmm … Hong Kong egg tarts.

The Bringing Hong Kong to You initiative – an extension of the 100 Reasons to Miss Hong Kong campaign launched in May – serves to remind Malaysians of the good times they have had at Fragrant Harbour and the flavours they enjoyed during their visit there.

Since it is not possible to travel freely at this point of time, this campaign brings Hong Kong right to our doorstep – allowing Malaysians to enjoy the tastes and experiences without leaving the country.

Ooh, what’s this? Looks yummy.Ooh, what’s this? Looks yummy.

HKTB is set to thrill foodies of all types – from the ones who love eating out and those who enjoy the convenience of delivery services to those most comfortable whipping up a mouth-watering meal and experimenting in the kitchen.

Enjoy a taste of Hong Kong through a variety of engaging food-related initiatives including collaborations with Grab, celebrity chef Ili Sulaiman as well as various media partners.

HKTB regional director of South-East Asia Raymond Chan said: “Malaysia has always been close to our hearts, just as food has always been close to their hearts.

“Since travel is not an option now, we aim to cater to their hearts’ longing by bringing the best Hong Kong delicacies to them.

“Our 100 Reasons to Miss Hong Kong campaign has something for every Malaysian – whether they have visited Hong Kong or not.”

Kicking off the campaign is the collaboration with one of the largest food delivery apps in the region – GrabFood.

Starting Oct 12, you can now placate your tastebuds’ yearning for the authentic flavours of Hong Kong with free delivery through GrabFood using a special promo code (IMISSHK) while ordering from participating Hong Kong food merchants through the app.

Have your ‘nai cha’ brew delivered to your doorstep.Have your ‘nai cha’ brew delivered to your doorstep.

You can now indulge in a large variety of Hong Kong food, including firm favourite “nai cha” (Hong Kong milk tea) as well as other well-known crowd pleasers – dim sum, polo bun, cheese-baked rice and macaroni soup with ham served up by participating Hong Kong restaurants and cafés.

Dim sum is so Hong Kong.Dim sum is so Hong Kong.

'Cha chaan teng’ favourites.'Cha chaan teng’ favourites.

If you number among those who prefer to whip up meals in the comfort of your home, get inspired by following local celebrity chef and 2015 Food Hero Asia winner Ili Sulaiman’s cooking tutorials in recreating authentic Hong Kong “cha chaan teng” (Hong Kong-style cafes) meals.

Remember to follow @ilisulaiman on Instagram and tune in on Oct 17 at 5 pm to get tips and tricks on creating a mouth-watering authentic “cha chaan teng” brunch meal.

After mastering Ili’s recipes, Malaysians can take on the cha chaan teng challenge to share their creative renditions of the Hong Kong dishes.

Ten winners will receive RM50 GrabFood gift cards, and the top two contestants will get Cathay Pacific/ Cathay Dragon tickets to Hong Kong.

The 100 Reasons to Miss Hong Kong campaign will also include a wide series of content featuring the best of Hong Kong, including guides to the top cha chaan teng in both Malaysia and Hong Kong.

The online content is specially curated to cater to the different types of Malaysian food explorers – the traditional-at-heart photographers who prefer learning the stories behind heritage cha chaan teng, or the modern social media enthusiast looking for the most Instagrammable cha chaan teng. There is definitely something for every foodie.

Social media enthusiasts can also wow their followers with food-themed AR filters where they can share their favourite Hong Kong dishes.

To find out more about Hong Kong’s culinary delights and latest happenings, follow Discover Hong Kong at www.facebook.com/DiscoverHongKong.

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