Every year, the world’s largest luxury watch trade show takes place in Geneva, Switzerland, and brands unveil their flagship timepieces for the year.
Now, we have our own inaugural luxe horological showcase, brought to you by Sincere Fine Watches that has put together the latest releases from standout luxury names such as Blancpain, Bell & Ross, Grand Seiko and Longines, among others.
The watch week extravaganza took place at its boutique in Pavilion Kuala Lumpur, and gave local watch enthusiasts an up-close look at some of the year’s most exciting novelties, as well as the opportunity to discover the distinctive craftsmanship of each watchmaking maison.
At the event, distinguished luxury horology houses came together to present a curated selection of their most highly-anticipated timepieces for the year.
“You could say that it’s all about Sincere Fine Watches bringing a piece of the world’s most prestigious annual horological show Watches and Wonders to KL from Geneva, Switzerland,” says Sincere Fine Watches general manager Anna Lee.
“This exclusive showcase allows Malaysia-based collectors and enthusiasts alike a rare opportunity to get hands-on with exclusive regional novelties and high-complication pieces, fresh off debuting at the Watches and Wonders exhibition in Geneva, without having to take a flight there personally!”

H. Moser & Cie Streamliner Pump
This Maison debuted in the main exhibition hall at Watches and Wonders this year, marking a significant milestone for the independent brand.
Its Streamliner Pump is an innovative, limited-edition mechanical watch created in a surprising collaboration with athletic brand Reebok.
It brings the iconic, basketball-inspired inflation mechanism of the 1990s Reebok Pump sneakers directly to the world of high horology.
Then, almost in contrast, its Streamliner Two Hands shrinks the house’s signature integrated-bracelet design into ultra-compact 34mm and 28mm models.
Designed for smaller wrists, these minimalist watches feature automatic movements, frosted dials and no logos or indexes whatsoever.

Bell & Ross BR-X3
Micro-Rotor
The celebrated French Maison showcased key technical novelties, especially its BR-X3 Micro-Rotor – the highlight of the brand’s 2026 novelties.
Limited to just 99 pieces, the watch is powered by the proprietary automatic mechanical calibre BR-CAL.390 that features a micro-rotor and a 48-hour power reserve.
This is housed in a semi-skeletonised, minimalist steel-and-grey case measuring 40mm in diameter and just 9mm in thickness.
Its dial and hands also conform to a minimalist, structured design.
The look is completed with a rhodium-plated, micro-blasted, and polished finish.
Finally, the hands are given a Super-LumiNova treatment for a pleasing blue glow.

Glashütte Original Senator Meissen
As expected, this Maison brought signature German precision engineering and the most intricate of watch dials to the display.
The Original Senator Meissen is a spectacular collaboration with the famous Meissen porcelain manufactory and crafted from razor-thin Meissen porcelain.
Its dials are fired multiple times at temperatures reaching 1400°C!
Powered by the in-house Calibre 36-16 automatic movement, the watch also
has a silicon balance spring and delivers an impressive 100-hour power reserve.
Meanwhile, the house’s Serenade Luna is an exquisite update to its feminine line with dial treatments in Skyline Blue and Purple Velvet.
These feature a 46mm diamond-set bezel and mother-of-pearl moon phase indicator, powered by the Calibre 35-14.

Blancpain Villeret Extraplate
The Le Brassus, Swiss-based watchmaker displayed striking refinement to its classic Villeret Extraplate line.
The updated models feature reworked, thinner bezels, a modernised 40mm case measuring just 8.7mm thick, and an impressive 100-hour power reserve.
The line’s signature dial has also been enhanced with bolder Roman numerals and slimmed, open-worked leaf hands featuring a luminescent coating.
As a nod to founder Jehan-Jacques Blancpain, the applied numeral at 12 o’clock has been replaced by the “JB” emblem.
Powered by the robust Calibre 1151 automatic movement, the watches are available in a variety of dial colours like Golden Brown and Opaline.
They also come with new hand-stitched leather straps that feature very easy-to-use quick-release system.

Longines Hydro Conquest
Highlighting sport-chic luxury, Longines brought its Hydro Conquest to the show.
This is a high-performance dive watch line, with the 2026 models showcasing a major evolution of the collection.
Update introduces sleeker designs, new case sizes, and premium materials.
Available in 39mm and 42mm options, with a thin 11.7mm profile, the watch comes with ceramic bezels in striking colours of black, blue, green, slate gray and frosted blue.
Powered by the in-house Calibre L888 automatic movement, the watch also has an anti-magnetic silicon balance spring and a robust 72-hour power reserve.

Norqain Freedom Chrono
Norqain presented its Freedom Chrono Enjoy Life “Sprinkles” Special Edition that made a standout, playful debut at Watches and Wonders Geneva.
The 40mm stainless steel chronograph features vibrant dials in Fresh Strawberry or Blue Raspberry, adorned with colourful, glow-in-the-dark Super-LumiNova.
The watchmaker also showed off its Wild ONE Skeleton Chrono.
Developed in collaboration with AMT − the bespoke, premium movement manufacturing division of the renowned Swiss movement maker Sellita − this watch has a high-performance, COSC-certified flyback movement that allows the chronograph to reset and restart instantaneously with just a push of the button at 4 o’clock.

Grand Seiko Heritage Collection
Not to be outdone, the Japanese showcased the evolving mastery of their Automatic Hi-Beat 36000 and Spring Drive movements.
It has expanded the Heritage Collection with the Hana-Ikada (Flower Raft) 32mm quartz models that’s inspired by cherry blossom petals drifting across water, with a distinct bezel-free 62GS case design and a minimalist dial.
The Sakura Wakaba, in turn, is crafted to capture the moment fresh green leaves emerge from a cherry blossom, housed in a vintage-inspired 38mm yellow gold case.
There’s also the highly anticipated Ushio 300 diving watch, which is the brand’s smallest and thinnest Spring Drive diver to date, featuring the ultra-accurate Calibre 9RB1 and specialised dials inspired by Japanese ocean tides.




