Ralph Lauren’s latest campaign star isn’t your usual model – he’s very hairy...


Can you relate to a bear – fashionably? Ralph Lauren certainly hopes so. Photo: Ralph Lauren

Fashion brands usually choose some of the most recognisable faces for big campaigns – but not Ralph Lauren. Instead, its first video campaign stars a fictional character.

This marks Ralph Lauren's first-ever animated short film, telling the tale of a charming, well-dressed bear on a mission to recover stolen art.

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fashion , trends , Polo Ralph Lauren

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