Fashion is always an expression of personality and individuality – and that is exactly what Aigner’s latest campaign, starring Heidi Klum, sets out to capture.
The supermodel radiates charm, energy, and an infectious joie de vivre in the visuals.
In a press statement, Klum, Aigner's latest ambassador, shared that she had an incredible amount of fun during the shoot.
“The entire campaign was shot by Rankin (photographer John Rankin Waddell), and I have a feeling this is the start of a long collaboration,” she said, describing the shoot in Los Angeles.
The campaign showcases six distinct looks, each featuring bags that will be available year-round.
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Of course, no Aigner collection is complete without the iconic Cybill bag – featured by Klum in black, burgundy, and cognac, paired with an elegant dark red leather trench coat that's also part of the collection.
Her personal favourite? The Carre Soft bag in cognac.
"It‘s made of particularly soft leather and the braided handle is a beautiful detail. I now have it in several sizes myself – the large version for travelling and the small one for everyday use," she said.
Christian Alexander Beck, creative director of Aigner, said that everyone should be "a bit more Heidi".
"She inspires me a lot: she is so self-confident, strong and charismatic. She walks into a room and all eyes are on her. She also stands for a type of woman who doesn‘t let herself be bent and just does her thing, regardless of what others might think."
