Zizan’s fame skyrocketed after starring in ‘Polis Evo’.
Actor and comedian Zizan Razak is G-SHOCK’s first-ever brand ambassador in Malaysia – a collaboration that aptly captures the essence of toughness and originality of the brand.
Keeping its pulse on the heart of Malaysian entertainment, G-SHOCK brings the world of watches together with the brand’s mission of uniting fashion, art, music and sports (FAMS) under one umbrella.
Every segment of the G-SHOCKFAMS community exemplify raw passion and bold individuality.
A natural fit for a brand built on strength, resilience and expressive individuality, Zizan’s story reflects G-SHOCK’s ethos of “Never Give Up”, inspiring fans from all walks of life.
Hailing from the small town of Dungun in Terengganu, Zizan, 41, has gone on to become one of Malaysia’s most-loved entertainers, having made a name for himself both on the big and small screens.
He first captured the nation’s attention through Maharaja Lawak and Raja Lawak, and further rose to fame after becoming champion of Super Spontan and Super Spontan All Stars.
Since then, he has become a household name with blockbuster hits such as the Polis Evo trilogy, Abang Long Fadil and Mael Lambong, not to mention his vibrant hosting gigs that showcase his real, relatable charm on high-energy shows such as the Gempak Most Wanted Awards.
Some of the watches from Zizan’s G-SHOCK collection.
“When G-SHOCK first called to inform me that I had been chosen, my first reaction was that of disbelief. I thought that it was a prank by my friends, or a scam!” says Zizan during the official announcement at Dadi Pavilion in Pavilion Kuala Lumpur.
“I’ve always been a huge G-SHOCK fan. Despite knowing that I would be working closely with the brand now, I still bought three new G-SHOCK watches during my recent trip to Japan.
“Yes, I love their watches that much!”
His very first purchase was a red DW-6900CB model.
“I was just 25 then, and it cost me about RM300, which was a lot of money back then,” Zizan recalls.
Altogether, he owns around 20 G-SHOCK watches, and the DW 6900 series remains his favourite to date, often seen adorning his wrist in his movies.
Being in tune with fashion, Zizan has no qualms colour-blocking with bold and expressive hues, for example, pairing a bright yellow shirt with his pink G-SHOCK watch.
When asked to describe G-SHOCK in three words, Zizan says, “Handsome, sincere, tough.”
Off-stage, Zizan’s passion for speed is palpable, especially when he realised his dream in 2024 by competing in the Petronas Grand Prix of Malaysia, after years of being a long-time motorsport fan and dedicated spectator.
“At Casio, time isn’t just something we measure, it’s a mindset. With G-SHOCK, we have always stood for toughness, innovation and unapologetic individuality,” says Casio Malaysia managing director Yuki Mutsui.
“In Zizan, we’ve found someone who lives that spirit effortlessly. He’s bold, sharp and completely original; someone who can switch from sophistication to sheer energy in a heartbeat.
“His presence, humour and influence make him the perfect fit for the G-SHOCKFAMS community, and we couldn’t be more excited to welcome him as our very first Malaysian brand ambassador,” Mutsui adds.
(From left) Marco Corporation (M) Sdn Bhd assistant general manager Eric Lim and executive director SJ Ong, Zizan, Casio Singapore managing director Shingo Yamaga and Mutsui. — MUHAMAD SHAHRIL ROSLI/The Star
Zizan’s journey from rising comedian to multi-faceted performer perfectly embodies G-SHOCK’s enduring “Never Give Up” spirit and passion for reinvention.
As he steps into the spotlight as the face of Malaysia for G-SHOCK, he joins an impressive powerhouse regional line-up that includes Superbon who is ONE Featherweight Kickboxing World Champion; Rizky Ridho, Indonesia’s football star; and Dwight Ramos, professional basketball player for the Philippines’ Gilas team and Levanga Hokkaido of Japan’s B.League.
Toughness Is Multi-Dimensional Campaign
The philosophy, “Toughness is Multi-dimensional” is brought to life with Zizan who seems to master every role he takes on.
Regardless whether he’s on set or on the streets, he is said to reflect the G-SHOCK attitude – genuine, cool, resilient, obsessed, confident and charismatic.
He kicks off his ambassadorship with the legendary G-SHOCK 6900 series, known for its bold front button and signature triple graph dial.
First launched in 1995, the 6900 remains an icon of durability, creativity and fearless self-expression.
Now, 30 years later, it continues to lead the way in durability, self-expression, and fearless design.
Reading between the lines of the “tough” tagline, Zizan says toughness isn’t just about what you see externally.
“It’s also about being tough inside as a person, and withstanding things as they are thrown my way.
“I’m going to be as tough as my watch!”
With Zizan onboard, G-SHOCK Malaysia is set to deliver more excitement and community-focused initiatives, dropping more stories that transcend time- keeping.
