Jonathan Anderson will now lead Dior men’s, women’s and couture – can he do it?

Jonathan Anderson is seen here at the end of the Loewe show during the men's Autumn/Winter 2019 Paris Fashion Week. Photo: AFP

In a historic, if long-awaited, move, luxury goods behemoth LVMH named Jonathan Anderson creative director of Dior for womenswear, menswear and couture, making him the first designer to unite all sides of the brand since Christian Dior himself.

Anderson is “one of the creative talents of his generation”, said Bernard Arnault, CEO of LVMH, in announcing the news – which also upends long-standing LVMH practice.