Watches and Wonders 2025: What went down at the premier horology festival this year


Japan’s Grand Seiko takes plenty of inspiration from the frosty surroundings of its Shinshu Watch Studio. — Photos: Watches and Wonders

In spite of the looming economic uncertainties across the globe, this year’s Watches and Wonders fair in Geneva, Switzerland, turned out to be the biggest one yet, with a record 60 brands participating, up from 54 in 2024!

The number of visitors also rose 12% from the previous year to 55,000.

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