What is the viral ‘caveman’ skincare trend and is it really safe to try out?

The "caveman" skincare trend is taking over social media with its no-product approach – but does ditching your routine really benefit your skin, or cause more harm than good? Photo: Freepik

Tia Zakher, a 22-year-old woman known on TikTok for a skincare routine that involves doing nothing to her skin – not even washing it – would like you to know she is fine.

And that, as of five days ago, she has started using water to clean her face, she said during a video call last week.