Shrouded in secrecy: What's up with the Kim Kardashian and Nike fashion team up?


By AGENCY

Nike is working with Kim Kardashian's label Skims. Pictured here is a campaign shot from the current Skims collection. Photo: Instagram/Skims

Nike Inc is putting together a dedicated team of executives and designers to operate a new brand with entrepreneur and reality television star Kim Kardashian’s apparel label Skims, with plans to release its first collection geared toward women this spring.

Called NikeSkims, the project was kept quiet for more than a year until the two companies teased a partnership in February.

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