Creative flair: Chinese New Year fashion campaigns celebrate culture in style

By NASA MARIA ENTABAN

Cheng Xiao appears in a special photo and video campaign for the capsule collection. Photo: Fendi

The Lunar New Year brings with it feelings of warmth and togetherness as families celebrate with time-honoured traditions.

Every year, fashion brands pay tribute to this festive season through capsule collections accompanied with creative campaigns.

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fashion , Chinese New Year , Lunar New Year

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