Beauty industry turns to mindfulness and sustainability, as seen in Malaysia

Slow beauty seeks to break the cycle of overproduction and overconsumption, encouraging mindful, consistent choices. Photo: Botrem

The idea of “slow beauty” has been gaining traction in the beauty and skincare world, with people adopting it as a lifestyle – not just a mere trend.

A comprehensive philosophy of skincare, this approach invites us to pause, prioritise self-care and thoughtfully consider the effects our beauty products have on both the environment and society.