In Malaysia, homegrown beauty brands are working harder to be sustainable

The misconception that sustainable products lack vibrancy is one that brands are trying to quell. Photo: Bluemolly

Driven by the changing face of consumers, beauty and skincare brands across the globe are striving towards adopting practices in their businesses that are more mindful.

A study by PowerReviews which surveyed 10,646 active beauty consumers revealed that 76% focused on buying products that are sustainably made, and that they take the trouble to research companies to find out if they implement ethical operations.