How a group of 'imperfect' models in Italy are redefining beauty


By AGENCY
Sonia Sparta poses during a photo shoot for L'imperfetta model agency in Rome. Photo: AP

A project on Instagram to highlight ordinary women and their imperfections has transformed into a modeling agency that aims to redefine notions of beauty in Italy.

The L’Imperfetta (Imperfect) modeling agency, started in 2020 by Carlotta Giancane, has a casting book full of models who defy the industry’s pre-established standards of beauty.

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beauty , diversity , models

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