Visuals show Jisoo on an open-top bus with New York City's iconic sights in the background. Photo: Tommy Hilfiger
Tommy Hilfiger has announced that Jisoo from K-pop group Blackpink is now its ambassador. She stars in the Autumn/Winter 2024 campaign of the brand.
Embracing the vibrancy and bustle of New York, the visuals show Jisoo on an open-top bus with the city’s iconic sights in the background. They capture her individual personality with a "uniquely Tommy twist".
“Partnering with Tommy Hilfiger is a dream come true,” said Jisoo, in a press statement.
“I am so thrilled that by walking my own path I have arrived in New York with an icon of the city; Mr Tommy Hilfiger himself. Tommy’s latest collection blends femininity with a modern sensitivity - that resonates deeply with who I am.”
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The designer himself said that Jisoo is an "undeniable force in the world of K-pop".
“Her confidence, serenity, and powerful presence truly set her apart, showcasing a style that is uniquely her own. She is the ideal ambassador for our new collection of prep classics, and I am thrilled to welcome her into our Tommy family,” Hilfiger stated.
One of the most well-known stars of the 21st century, Jisoo debuted with K-pop girl group Blackpink, before forging a remarkable career as a singer and actor.
Driven by talent, kindness and inner strength, the star is said to have walked her own path, weaving her soft-spoken confidence into the larger-than-life energy of global stardom.
Jisoo was last seen attending the Tommy Hilfiger Spring/Summer 2025 show at New York Fashion Week. She will continue to broaden her influence with a role in the upcoming 2025 K-drama Newtopia.
