Louis Vuitton announced global music superstar and style icon, Lisa, as its newest ambassador.
The K-pop star, born Lalisa Manobal, first made a name for herself as a member of the band Blackpink which debuted in 2016.
The group’s meteoric rise to stardom was marked by numerous accolades and chart-topping hits which have resonated with millions, driving an appetite for K-pop worldwide.
Yet it is her recent ventures as a solo artist that truly showcase the Thai-born performer’s multifaceted talent and dedication to her craft.
As a fashion icon, Lisa sets trends and approaches her craft with fearless authenticity.
A recent guest at the Louis Vuitton Women’s FW24 show in Paris, her bold sartorial choices notably reflect Nicolas Ghesquiere’s own strong womenswear vision marked by individuality and empowerment.
The news of this new ambassador role comes at a very exciting time for Lisa, who recently released her new single Rockstar, which reached the top of the charts after its release, including #1 on Billboard’s Global Ex. US Chart, #1 on YouTube Global Weekly Chart, #4 on Billboard Global 200 and a Top 10 Debut on Spotify Global Daily Chart (#8).
Outside of music, Lisa is set to star in the upcoming season of the hit HBO Original series, The White Lotus, season 3, which will mark her on-screen debut and is filming in her native Thailand.
"I am very excited to welcome Lisa as a House Ambassador. She has a daring spirit and charisma that I find incredibly compelling. She is as bold and creative with her music as she is with her fashion, and it is a privilege to accompany her on this journey," said Ghesquiere, Louis Vuitton Artistic Director of Women’s Collections, in a press release from the brand.
