How luxury fashion is banking on devout K-pop fans to boost sales

K-pop stars like Blackpink's Rose has been snapped up by luxury brands to tap into a new fanbase. Photo: Instagram/Rose

Like millions of music lovers, fashion is dancing to the tune of K-pop. From Givenchy to Saint Laurent and Vuitton, luxury labels are snapping up the services of these South Korean pop stars to boost their sales, and reach out to a younger audience devoted to these idols.

Their names are Lisa, Jisoo, Rose and Jennie, and together they form the K-pop band, Blackpink.