Why young shoppers are going wild for low-cost fashion dupes

Dupes are imitations of products made by major brands offered at very low prices. Photo: AFP

Welcome to the age of the dupe – the imitations, or even copies, of big-brand products, sometimes coming dangerously close to counterfeiting.

It's a trend that's growing on social media, to the extent that people are now proudly unearthing these low-cost versions of bags, clothes, shoes and beauty products, drawing their inspiration from the runways.