Very demure, very mindful? Quiet chic dressing is THE fashion trend right now

Demure dressing is probably closest to the quiet luxury trend of last year. Photo: Dressing Paula

All it took was one video to go viral. Suddenly, the it-style of the moment is all about quiet chic and tasteful dressing – the idea being not to draw too much attention to yourself with the clothes you wear.

This is the polar opposite of the previously trending aesthetic, “brat girl”, which calls for bold looks in standout colours.