'Diverse and experimental': How Gen Zs put individuality on the fashion pedestal

Fashion companies are increasingly paying attention to the younger market, by offering designs that appeal to Gen Z shoppers. Photo: Urban Revivo

There is currently a divide between Millennials (born 1981-1996) and Gen Z (1997-2012) when it comes to fashion. What the two generations favour vastly differs – as seen in everything, from sock length to the fit of pants, footwear choices and more.

There is the argument that broke out on TikTok about how only Millennials wear ankle socks (as opposed to crew, for Gen Z), making them look old and outdated.