These male superstars from the Far East are making waves in fashion and beauty

Celebrated singer, songwriter, musician and actor Jay Chou wholly embodies the art of reinvention. Photo: La Mer

Almost every month, global brand ambassador announcements flood the news and social media.

Asians have been making waves in the world of brand endorsements with the rise of purchasing power in the Far East, and most big names in fashion and beauty don’t want to miss out.