The local skincare and personal grooming industry are paying attention to men’s needs as the market grows. Photo: 123rf.com
With more men interested in grooming and skincare, new beauty brands are ready for a different customer base, in an industry that was previously saturated with products for women.
Take Nateskin, for example, a Malaysian company which sells personal body care and grooming products. The brand says it is witnessing a change in attitude among men in the country.
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