Malaysian men put value into looking good, with the male grooming market growing

The local skincare and personal grooming industry are paying attention to men’s needs as the market grows. Photo: 123rf.com

With more men interested in grooming and skincare, new beauty brands are ready for a different customer base, in an industry that was previously saturated with products for women.

Take Nateskin, for example, a Malaysian company which sells personal body care and grooming products. The brand says it is witnessing a change in attitude among men in the country.