Paul Rudd tops male beauty icon list, beating Harry Styles in skincare study

Actor Paul Rudd has been named as the ultimate male beauty icon, influencing men's skincare choices. Photo: AFP

A new multifaceted and more inclusive form of masculinity is striving to break down the many preconceptions surrounding virility.

Change is slowly but surely underway in the fashion and beauty industries, driven by icons who help push the boundaries. This is the case of Paul Rudd and Harry Styles, who have risen to become the world's most popular male beauty icons.