How beauty brands are innovating with customised services for men

Men can now get advice online thanks to smart skin diagnostics. Photo: AFP

The trend for personalisation in the beauty industry isn't just about women. Aware of the market potential men represent, as they seek increasingly well-groomed looks, brands are innovating with customised services.

These include online skin diagnosis, designed to determine the needs of each individual thanks to artificial intelligence, all while bringing the age of smart beauty one step closer.