The 'blush blindness' phenomenon is leading to some eccentric beauty looks...

"Blush blindness" mocks social media users who take blush to the extreme with heavy-handed results. Photo: AFP

These days, blush is a makeup must-have. It's a trend that's been going strong for several months now, to the point where tips, techniques and inspirations of all kinds have emerged based on this beauty product.

As a result, some people have become obsessed with blush, and know no limits when it comes to achieving a healthy-glow effect, sometimes giving rise to a heavy-handed finish.