For those still riding the clean-girl aesthetic wave, “ghost lash” is right up your alley. Following a similar philosophy, the trend embraces a pared-back approach to makeup.
As the name suggests, the result is a subtly enhanced eye look that defines the lash line without weighing down the lashes.
At first glance, it may seem as though mascara has been skipped altogether, but that is far from the case.
Rather than reaching for your favourite black mascara, the technique calls for brown formulas or even clear alternatives.
Black mascara, specifically those with thicker formulas, can create a harsher look, leaving lashes clumpy or spidery and increasing the likelihood of smudging throughout the day.
A deep brown formula, on the other hand, softens the overall effect while providing just the right amount of definition.
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For the ultimate “ghost lash” look, a few swipes of clear mascara or lash serum can help lift and separate the lashes, creating a fresh, wide-awake appearance.
Zendaya offered a prime example of the trend on the red carpet at the New York City premiere of The Odyssey.
The understated lashes softened her gaze while allowing her glowing skin to take centre stage. They also served as a subtle nod to her character in the film.
But the actress is hardly the only one embracing this minimalist approach.
Hailey Bieber, one of the most recognisable proponents of the clean-girl aesthetic, has also favoured skipping traditional mascara in her beauty routine.
Instead, she relies on lash curlers for shape, along with conditioners and serums to give her lashes a glossy finish.
Similarly, Gigi Hadid has been spotted sporting the look, bringing an effortless, model-off-duty sensibility to her beauty routine, even when stepping in front of the camera.
The secret to nailing the trend, however, lies in creating the perfect canvas.
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From colour correction to primers that smooth the skin, paying extra attention to your base can make all the difference.
After all, a fresh, polished complexion is the ideal complement to such an understated eye look.
Another advantage of “ghost lash” is its low-maintenance appeal.
Brown mascara tends to leave less noticeable smudges than black formulas, while clear serums and conditioners eliminate pigment-related staining altogether.
Better yet, a lighter coating of mascara can make removal easier, reducing the need for excessive rubbing and helping to minimise lash breakage.
