Rolex brings fresh new looks to some of its most iconic models

Sentul Depot transformed for the presentation of Rolex novelties for 2024. — SHAARI CHEMAT / The Star

TIME for luxury watch brands is not standing still, as the 2024 watches from Rolex illustrate a desire to constantly reawaken watchmaking emotions, while demonstrating uncompromising quality down to the smallest detail.

Thanks to its in-house mastery of watchmaking expertise, the new watches play with contrasts to achieve a harmonious balance of performance and preciousness, tradition and innovation.