Hari Raya fashion collections bank on tried-and-tested colours and silhouettes


A wider range of sizes ensures everyone looks good for the festivities. Photo: Aeon

With Hari Raya coming up, turn your attention to the fashion collections from department stores and other multi-brand retailers.

Festive designs this year has traditional looks like the modern baju kurung Kedah and the kebaya.

There is no definite trend for Hari Raya, but favourites usually include outfits that match, soft and pretty shades, and comfortable clothes.

Also, look out for designs and styles that can be worn throughout the year. This will help with the sustainability aspect of fashion, where your Hari Raya outfits can be reused for different occasions.

All under one roof

Look to the Puteri label found at Aeon. This year, it is serving up a collection for ladies that pays ode to elegant traditional attire.

In honouring Malaysia’s vibrant fashion tapestry, there are a multitude of options – intricate baju kurung, resplendent kebaya and more.

Festive fashion is certainly a family affair, and no one should be excluded.

For the gents, Guys’ Vision has a whole range of baju Melayu in different beautiful shades. The Jkids label offers beautiful yet comfortable designs for the young ones.

Aeon also has a range of plus size designs, which celebrates beauty in every size.

Read more: Local jeweller honours Malaysia’s cultural heritage in latest collection

Designer focus

Isetan is focusing on sartorial harmony this Hari Raya.

Brands on offer include well-known names such as Naelofar, Ameera Zaini, Mimpikita, Larney, Rico Rinaldi, Variante, Tuan By Tengku Kery, Nawy, Petit Moi and Umbi Kids.

Each one presents creations that fuse the essence of Hari Raya with a touch of exclusiveness.

The designs draw from traditional elements. They are just the right option for someone looking for outfits that can be used beyond the festive period.

Read more: Modern modestwear in Malaysia focuses on comfort, style and versatility

The beauty of culture

Zalora’s in-house label, Zalia, presents pieces inspired by the traditional Eastern silhouettes.

The Zalia Basics collection pays tribute to Malaysia’s cultural heritage through the use of intricate embroidery and batik-inspired illustrations.

For something versatile, there is Lubna. This label brings to life a fusion of womanly sophistication and youthful allure.

Textured lace, intricate embroidery, custom prints and decorative appliques are also heavily featured in the eye-catching designs.

Not only that, trending colour palettes such as dusty pastels and vibrant and dark tones also set the festive mood.

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fashion , trends , Hari Raya , Aeon , Isetan , Zalora

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