Lifestyle fashion brands step up with Japanese pop culture tie-ins


fashion

Collaborations between fashion and lifestyle brands and licensed pop culture properties are not uncommon, but these past couple of months has seen more major brands working together with some of Japan's most iconic manga and anime franchises.

From sneakers and jeans, to T-shirts and accessories, these collaborations are notable not just for how cool they look, but also for embodying the essence and spirit of the anime it is featuring.

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