This varsity jacket with a hoodie is a cool and classic piece. Photo: Stella McCartney
High-end brands are recognising the impact of streetwear culture and adapting their creations to meet the changing preferences of a new wave of style-savvy consumers.
From bold branding, hoodies to sneakers and other designs synonymous with street fashion, these pieces are increasingly transitioning from urban streets to the glamorous runways of Paris, Milan, New York et al.
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