Advocating sustainability: EcoQueen founders on making a positive impact

EcoQueen founders Kirubaleni Arul Dass (left) and Priyaa Simmi are determined to make a positive impact by educating consumers on sustainable choices. — YAP CHEE HONG/The Star

Priyaa Simmi and Kirubaleni Arul Dass have always yearned to create meaningful change in the world and contribute to a larger cause.

Kirubaleni, a partner in a medical devices consultancy, teamed up with Priyaa, a social entrepreneur and former beauty queen with experience running small businesses, to launch EcoQueen in 2022.