Hip-hop culture expected on the runway during upcoming New York Fashion Week


Earlier this year, the Museum at FIT celebrated hip-hop fashion with an exhibition. Photo: Instagram/ Museum at FIT

As hip-hop celebrates its 50th anniversary this year, elements of the culture are expected to be on the runway during New York Fashion Week from Sept 8 to 13, when US designers showcase their latest collections.

"Hip-hop fashion is defined by its brazenness, its originality, its verbal symphony. You know, hip-hop is poetry," said costume designer and entrepreneur June Ambrose, a creative director at Puma.

The global culture – which includes music, dance and fashion – was born on Aug 11, 1973, when DJ Kool Herc created continuous breakbeats on two turntables at a party in New York's Bronx borough.

Read more: Freestyle sway: Hip-hop has been breaking fashion rules for the longest time

"The tipping point ... was when we started seeing average Joe Blow, white guy with the two kids and the picket fence and the PTA wife, in his Timberlands," said fashion expert and author Constance White.

Rappers adopted the rugged yellow boots, originally designed for blue-collar workers, as streetwear, turning the brand into a style statement.

Earlier this year, the Museum at FIT celebrated hip-hop fashion with an exhibition titled Fresh, Fly And Fabulous: 50 Years Of Hip-Hop Style. Pieces included large, gold chains known as Dookie chains, door-knocker earrings, and looks from the past and present.

Ambrose said it has never been about just the clothes, but about disrupting and transforming fashion's status quo.

"When you see artistes like Jay-Z, how he took that baggy jeans silhouette and we added a button-down shirt to it," elevating the look for consumers, she said.

Ambrose herself created some of the most iconic costumes in many hip-hop music videos in the 1990s, and worked as a stylist to Jay-Z, Mariah Carey, Mary J Blige and others.

After five decades, luxury and fast-fashion brands are collaborating with hip-hop designers instead of just being inspired by them.

Read more: Jay-Z, Beyonce and more: Celebrity spotting at the men's fashion week shows

"Us not asking for permission to work with high fashion designers," Ambrose said.

"We were purchasing, investing in them, and then we were also creating iconic looks and images that they too were influenced by. And we started to kind of realise that we could all live in the same space."

White said hip-hop's influence in fashion can be seen from editors and stylists behind the scenes to musicians now serving as designers.

She cited Virgil Abloh, the first Black man to head Louis Vuitton as the creative director for menswear, until his death in 2021.

He was succeeded by rapper-music producer Pharrell Williams in February.

"All these are a result of the influence of hip-hop, hip-hop culture, hip-hop fashion. And we don't necessarily think about that and appreciate it," White said. – Reuters

Follow us on our official WhatsApp channel for breaking news alerts and key updates!

Next In Style

Is gold jewellery in fashion among youths? Jewellers in China see rise in demand
No more straight hair! This unicorn-inspired heatless curling technique works
Cocooning, hunkering down: Comfort clothing is the next big fashion trend
This South African denim brand has won praises from Beyonce and Meghan Markle
Vanity Fare: A look at fragrances for different unique personalities
Milan Fashion Week launches initiative to promote inclusion across the industry
Bag charmers: The fashion trend of decorative trinkets makes a comeback
Milan Fashion Week set to fire up runways despite cautious outlook for luxury
Play it cool: Fashion this season is all about an effortless, yet bold style
Skin doctors caution against kids using beauty products meant for adults

Others Also Read