Signs of fast fashion returning to Ukraine, 18 months after Russian invasion


A file picture shows a H&M store in Hong Kong. The brand has announced that it will reopen stores in Ukraine starting November. Photo: AFP

Swedish fast fashion retailer H&M plans to reopen its stores in Ukraine even as the country continues to fight against the Russian invasion, which began some 18 months ago.

"The company has been in close dialogue with partners and authorities and is now planning to gradually reopen most of its stores in the country from November 2023," the Stockholm-based retailer said on Thursday (Aug 24).

The announcement came on Ukraine's independence day.

Many other Western corporations such as the fast-food chain McDonald's have already resumed business in Ukraine.

Read more: Fast fashion battle: H&M sues rival Shein in Hong Kong court

The Spanish group Inditex with its brands Zara, Bershka and Pull & Bear is also expected to reopen its Ukrainian shops in autumn, according to media reports.

Before the war, foreign brands had a retail market share of almost 60%, according to industry insiders.

H&M, like many other international groups, closed all of its nine shops in Ukraine after the Russian attack on Feb 24, 2022.

The company did not say which shops would reopen first.

"As H&M Group continues to monitor developments in the country, preparations are being made to reopen the majority of the H&M stores where possible," the statement said.

Read more: Temu versus Shein: Chinese fast fashion rivals take antitrust fight to US courts

"The safety of colleagues and customers will always be the first and foremost priority."

Apart from H&M donations, the group said it would work with local organisations and participate in relief and rebuilding programmes.

The first Ukrainian H&M shop had opened in Kiev almost exactly five years ago. – dpa

Follow us on our official WhatsApp channel for breaking news alerts and key updates!

fashion , H&M , Ukraine


Next In Style

Iris Apfel, fashion icon known for her eye-catching style, dies at 102
What is 'looksmaxxing' and why is this male beauty trend controversial?
How a UK modelling agency is breaking taboos and fostering diversity in fashion
Reusing old red carpet outfits, celebrities show that recycling can be chic
Paris Fashion Week blends history with the future in surreal runway shows
With their exports rising, lab-grown diamonds put natural gems under pressure
Dark eyes, natural blush, crimson lips: Key beauty looks on fashion week runways
Are you seeing double? Twinning outfits not a fashion faux pas in Milan
A rare joint fashion show will kick off this year's Paris Olympics
As these celebrities are showing, comfort remains a key footwear trend

Others Also Read