ChatGPT was an unexpected guest at Marc Jacobs' New York fashion show


By AGENCY
  • Fashion
  • Friday, 30 Jun 2023

Marc Jacobs used ChatGPT to generate a description of the label's Autumn/Winter 2023 collection. Photo: AFP

In three minutes flat, and with only a few dozen guests, Marc Jacobs presented his Autumn/Winter 2023 collection outside of the traditional fashion week schedule.

The show seemed to invite the select people present to reflect on the frantic pace of fashion and a daily life shaped by new technologies.

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